A Company Brain for Salt Lake City Businesses: What the Build Looks Like

Stout Intel builds company brains in Salt Lake City, Utah. Meet in person or work remote anywhere in the US. The four step process, who it fits and the cost.

Short answer: yes, there's a company brain builder in Salt Lake City. Stout Intel is based in SLC, meets Utah businesses in person and works with teams anywhere in the US remotely. The Company Brain Build is $3,000 to $10,000 and runs through four stages: Discover, Design, Build and Launch.

Picture a Tuesday at a small shop in the valley.

The owner is at a job site. A customer calls the office asking what was quoted on their last project, because they want the same thing again. The person who handled it is out. The quote is somewhere in an inbox, the notes are in somebody's truck, and the one guy who'd know is on the I-15 merge going nowhere.

A while later the customer is still on hold and the office manager is opening apps like a slot machine.

I know that Tuesday. I started in the warehouse trying to make the job easier on somebody new, decided this can't be the only way, and two years later here we are. The thing I ended up building for myself is what I now build for other businesses: a company brain. And I'm right here in Salt Lake City. The service is the Company Brain Build, and this post is the local, plain English version of how it works.

What a company brain is, in one breath

One place that holds what your business knows. Clients, jobs, pricing rules, how you do things, why you made the calls you made. All of it sorted into plain files you own, linked together, and connected so your team and your AI tools can ask it a question and get an answer with a source.

If you want the long version, here's the original company brain post. If you want to know why it's built on plain files instead of one vendor's app, read keeping your context when the AI model changes. Short version: AI models come and go every few months, and your knowledge shouldn't have to move house every time.

Local and remote, both

I'm based in Salt Lake City. If you're in Utah, I'd like to meet in person, especially for the first session. Sitting in your office and watching how a job actually moves from phone call to invoice teaches me more in an hour than a week of video calls.

I'll meet you pretty much anywhere in the valley with decent coffee and parking that doesn't require a strategy session of its own. So maybe not downtown on a Jazz night. Salt Lake City, Sandy, Draper, Lehi and the Silicon Slopes corridor are easy. Provo, Ogden and Park City work too.

After that first session, the work runs over calls and screen shares. That's how I work with teams anywhere in the United States, and it moves just as fast. Being local is just a bonus.

The build, week by week

Every build runs through the same four stages. These are the words on my own about page, and I hold myself to them.

Here's how a smaller build might lay out week by week. Bigger builds stretch longer, and the real timeline gets set on the first call, before you spend anything.

Week 1: Discover

"I sit with how the work happens now and map every handoff, chore and leak."

This is where in person helps. I want to see where the questions come from. Who gets asked the same thing over and over. Which app holds the customer list, which one holds the money, and which one holds the stuff everybody forgot was in there.

By the end of this week we both know what goes into the brain, what stays out, and which tools it needs to read.

Week 2: Design

"You see the plan, the scope and the price before I write a line of code."

You get a written plan. What pages the brain will hold, how they link, which of your tools connect, which AI models it'll work with, and who on your team can see what. You also get the price, inside the $3,000 to $10,000 range, with nothing hiding in it.

If the plan doesn't make sense for you, this is where we stop. You keep the plan.

Week 3: Build

"I build it myself. No offshore team, no handoffs, and a second AI checks every change."

I pull your existing docs, notes and tool data into the brain, write the clean pages, link them, and build the index that lets any model start from a short summary instead of re-reading everything. Then I connect it through MCP, which is a standard plug that lets Claude, ChatGPT and others read it.

Week 4: Launch

"We ship it together, I watch it run, and you get docs your team can follow."

Your team starts asking it real questions. I watch where it gets things wrong and fix them. You get plain written docs on how to feed it, because a brain that stops getting fed goes stale fast.

Who it fits in Utah

I'm not going to name anybody I've worked with. Here's the pattern instead, by type of business.

Trades and field service. Plumbers, HVAC, electricians, roofers, landscapers. The brain holds past jobs, what was quoted, what parts got used, and the weird quirks of repeat customers' houses. The tech in the truck can ask it from a phone instead of calling the office.

Clinics. Dental, chiro, physical therapy, med spas. The brain holds procedures, how the front desk handles each situation, insurance notes, and the answers new staff ask for in their first month. If you handle patient information, what goes in and what stays out is a conversation we have in Discover. I'm not your compliance officer, and I'll tell you when to loop yours in.

Agencies. Marketing, creative, web. Every client's brand rules, past campaigns, what got approved and what got killed. New hires stop asking the same questions in Slack.

Distributors. Supplier turn times, product history, decoration notes, who signs off on what. This is the world I came up in, so I know where it hurts.

Professional services. Accounting firms, law offices, insurance agencies, consultants. Process pages, client histories, templates, the reasons behind past decisions. When somebody senior retires, the knowledge doesn't go with them.

The common thread is simple. If the answer lives in a few people's heads and a dozen apps, a brain helps.

What to bring to the first meeting

You don't need to prep much. But these make the first session a lot more useful.

A list of your tools. Every app your team opens in a normal week. Email, calendar, CRM, accounting, scheduling, the industry tool, the shared drive, the group text. Don't leave off the embarrassing ones. Everybody has a spreadsheet they're not proud of.

The questions that eat your day. The things people ask you, or ask each other, again and again. These become the first pages of the brain, because they pay off right away.

One person who knows where the bodies are buried. Every business has someone who just knows things. Their time in Discover is the most valuable hour of the whole build, because a lot of what they know has never been written down anywhere.

Your gut on what stays private. Pay, personal files, anything sensitive. We decide what's in and what's out before anything gets connected.

What it won't do

There's always a boundary.

It won't fix a business that doesn't write anything down. The brain catches what gets fed to it, and part of Launch is building the habit so feeding it is easy.

It won't replace your CRM, your accounting software or your scheduling app. It reads from them and connects them. Your tools stay your tools.

And if your team already runs on Jira and Confluence, I'll probably tell you to look at Atlassian's new Teamwork Graph first. I broke that down in what Atlassian's company brain means if you're not running Jira.

What it costs

Same price in Salt Lake as anywhere else.

• Company Brain Build: $3,000 to $10,000, depending on how much you've got and how many tools we connect.
• Strategy session: $100 an hour, if you want a plan and want to do the work yourself.
• Hosting and care: priced per team. Optional, because you own every file.

If you want to see how that stacks up against doing it yourself, Atlassian, and enterprise search tools, I laid it all out in what a company brain costs in 2026.

Start this afternoon, free

Before you call anyone, try this. Pick the one question your office gets asked most. Write the answer down in a plain text file. Then write down the second most common one. Keep going until you hit ten.

Congrats. That's the first page of a company brain, and it cost you nothing. The free blueprint below shows you what to build around it.

Let's talk

If you're in Utah and want to meet, or anywhere in the US and want a call, book a brain call or call me at 801-316-8544. Everything about the build is on the Company Brain page.

Bring the question your office answers over and over. We'll start there.